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Mortal Bloom - "Taste the Bloom, Feel the Bite" Campaign
Creative Director and Content Marketing Director
Brett Haberkorn
Date
2025
Role
I served as the creative lead for the Founders brand, guiding the campaign’s strategic direction, art direction, script development, and score. This project was a true collaboration between our in-house creative team, our animation agency - Warm & Fuzzy, and strategic agency - Y&L - each helping bring this world to life.
This work was crafted to engage consumers through a bold, vibrant, and clever approach. It highlights the juxtaposition between Mortal Bloom’s smooth, easy-drinking flavor and its elevated ABV—proving it’s approachable yet unapologetically bold, in both taste and visual identity.
The message comes to life through eye-catching creative and layered storytelling designed to grab attention—and keep it.
