top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Refeel - Mahou San Miguel - 100% Natural Energy Drink (Spain)
Creative Director and Content Marketing Director
Brett Haberkorn
Date
2024
Role
I led the U.S.-based creative team, directing the creative vision, developing moodboards and comps, and presenting our work to the Mahou San Miguel Refeel team in Spain.
This project was a collaboration with Mahou San Miguel in Spain to develop concepts for a 100% natural energy drink tailored to the Spanish market—blending consumer insights, local trends, and youthful brand DNA into a commercially viable concept. We created four unique branding directions, which were narrowed to two for testing. Our “Radial” concept emerged as one of the highest-rated among Spanish consumers.
bottom of page