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Devil Spiked - "Devilishly Spiked | Ready to Drink" Campaign
Creative Director | Content Director
Brett Haberkorn
Date
2025
Role
I served as the creative lead for this new beverage brand, Devil Spiked, guiding the campaign’s strategic direction, art direction, script development, and score. This project was a true collaboration between our in-house creative team, our animation agency - Warm & Fuzzy, and strategic agency - Y&L, each helping bring this world to life.
Crafted for the next generation of drinkers, Devil Spiked hits hard with a devilishly bold 10% ABV, vibrant flavors, and visuals designed to grab attention and spark conversation. It’s not just a drink - it’s a story, a vibe, an energy. This is the drink that brings the party.
We leaned into a narrative style that mimics the all-too-familiar doomscroll… and then flips it on its head. From chaotic ingredient explosions to dimension-hopping animation and an irreverent, devilish mascot, every scene taps into boldness, individuality, and not taking life too seriously.
Devil Spiked is a celebration of chaos, creativity, and color - made to stand out, made to be shared.
